At Alitheia Capital, our commitment to gender-lens investing means we don’t just invest from a distance; we get on the ground to see the impact firsthand. This is why we recently conducted a two-day site visit to one of our key portfolio companies, ReelFruit.
Founded by Affiong Williams, ReelFruit is a leading Nigerian healthy snack company transforming locally sourced fruit into premium dried snacks distributed across Nigeria, Africa and beyond. Since Alitheia Capital’s investment through Alitheia IDF, the company has expanded its processing capacity, strengthened its farmer supply network, and positioned itself as one of Nigeria’s most globally recognized women-led agribusinesses. The Alitheia team visited their processing factory and headquarters to review their progress.
What we saw was a powerful example of our investment thesis in action:
- Scale and Growth: The company has commissioned a new factory with an 800-metric-ton capacity and is rapidly expanding production.
- Job Creation: This expansion has led to significant workforce growth, creating new jobs within the community.
- Gender Equity: Our investment has helped ReelFruit strengthen its farmer networks, with significant participation from women smallholder farmers.
- ESG Alignment: Beyond financial performance, ReelFruit exemplifies responsible business leadership. The company has adopted ESG standards that guide its operations, from environmentally responsible sourcing and energy-efficient production to equitable workforce policies and transparent governance structures.
As our COO, Yewande Adewusi, said, “Our investment thesis is simple: when women thrive, businesses thrive. ReelFruit is a powerful example of this”.
This visit was part of our ongoing effort to validate our belief that investing in women-focused businesses delivers superior financial returns alongside social impact. We are proud to partner with companies like ReelFruit that are not only scaling their businesses but also empowering women and communities along the way.

